01
Strategy cards from Founders Notebook
The questions a founder
should be able to answer
without notes.
Four decks. One question on the front.
The reasoning on the back. Something to do this week.
Packaging design preview
The packaging is open. Four sample cards are available.
108 illustrated cards. Four kinds of decision.
One card, in use
Start with a question.
See where it takes you.
Who would miss you if you stopped?
Answer it in your own words first.
Then turn the card over.
USE IT THIS WEEK
Launching 10 December 2026.
Join the launch listThe four decks
Four kinds of decision.
One place to think.
02
03
04
4decks
27cards in each
108individual illustrations
Get card examples and launch updates.
Join the launch listA weekly habit
Make room
for one question.
- 01
Answer it first.
Choose a question that belongs to a decision you are making. Write your answer in one sentence.
- 02
Read the reasoning.
Turn the card over. Notice what it confirms, challenges or leaves you needing to find out.
- 03
Use it this week.
Take the action. Return in seven days and write down what changed.
Inside the box
Four decks.
One place on the desk.
A place for the decisions ahead.
100 decision cards, four deck guides and four review cards. A boxed physical edition, with the digital cards included in the proposed launch offer.
See the packaging design- Public price, proposed
- £69 including UK delivery
- Founding list price, proposed
- £59
- Proposed launch
- 10 December 2026
Final materials, box construction, manufacturing origin and dispatch dates will be confirmed before orders open. This design preview takes no payments.
Hear when The Founder’s Hand launches on 10 December 2026.
Join the launch listIs this a course?
No. There is no sequence to finish. Choose the card that helps with the decision you face.
Who is it for?
Founders in the early years of building a business, and the people who advise them.
What is in each deck?
Each deck has 25 decision cards, one guide and one review card. Every decision card has a question, the reasoning behind it, and an action to use that week.
Can I buy a single deck?
The proposed launch offer brings all four decks together in one box.
When will it ship?
The proposed launch is 10 December 2026. Production and dispatch dates will be confirmed before checkout opens.
How do I get the sample cards?
The twelve-card PDF is available directly on this page. No email address is needed for this design preview.
Open the sampler PDF ↗From Founders Notebook
Alvin Koomson
Strategist, writer of the Strategy Salon and mentor to early-stage founders through Founders Notebook.
Card copy newly authored for editorial review.
Four decks. One decision at a time.
Start with
a better question.
Twelve cards. Three from each deck.